Nothing’s more satisfying than sinking your teeth into a new brief, especially when that involves launching a new sustainable delicious ice cream for Blue Ribbon. This campaign involved crafting a Victorian dairy farm made entirely from creamy premium ice cream, which we got to sample plenty of!
We modelled the entire world of rolling hills, dairy cows and farm hands then sculpted their surface to look like ice cream. We ‘filmed’ each scene from multiple angles and took the ‘rushes’ into edit, much as we would in a traditional location-based shoot. This gave us plenty of opportunity to make sure our 30 second brand spot would be a solid base of the other assets the campaign needed such as 10 and 6 second cutdowns. The campaign also involved building significant digital and print assets as part of the launch including assets for the mega screens at Westfield and various banners and gif sequences.
Selected Works
Picked For ChristmasWoolworths
SnowDow
Crafted Ice-CreamBlue Ribbon
NutrishUnilever
Seal & LizardOptus
US SportsTAB
AmarokVolkswagen
ElevitBayer
Devil’s CutJim Beam
Dreamers WelcomeUnited
Wake Up To SleepForty Winks
You KnowValvoline
Barangaroo: Urban RegenerationLendlease
Brave New WorldHuawei
Shark TankNetwork 10
There's Always More To DiscoverDan Murphy's
FallenTitle Design
It's a Long StoryBulleit Bourbon
Ka-Ching!Pokie Nation